Article note: Platform tiktokification as a carcinization analog is a good observation.
It's clearly the result of Min-Maxing: maximize engagement (hence advertising dollars), minimize content spend by herding users.
Zoë: You sanguine about the kinda reception we’re apt to receive on an Alliance ship, Captain? Mal: Absolutely. What’s “sanguine” mean? Zoë: Sanguine. Hopeful. Plus, point of interest, it also means “bloody”. Mal: Well, that pretty much covers all the options, don’t it?