Source: Ars Technica
After ditching the traditional Dell XPS laptop look in favor of the polarizing design of the XPS 13 Plus released in 2022, Dell is killing the XPS branding that has become a mainstay for people seeking a sleek, respectable, well-priced PC.
This means that there won't be any more Dell XPS clamshell ultralight laptops, 2-in-1 laptops, or desktops. Dell is also killing its Latitude, Inspiron, and Precision branding, it announced today.
Moving forward, Dell computers will have either just Dell branding, which Dell’s announcement today described as “designed for play, school, and work,” Dell Pro branding “for professional-grade productivity,” or be Dell Pro Max products, which are “designed for maximum performance." Dell will release Dell and Dell Pro-branded displays, accessories, and "services," it said. The Pro Max line will feature laptops and desktop workstations with professional-grade GPU capabilities as well as a new thermal design.
