Google buys Fitbit for $2.1 billion

Source: The Verge - All Posts

Article note: OM NOM NOM NOM ALL THE PERSONAL DATA GENERATING COMPANIES. After they ruined Nest I'm not hopeful anything good will come of this, especially since FitBit was already concerningly grab-and-reuse with personal data.
Photo by Amelia Holowaty Krales / The Verge

Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.

Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left...

Continue reading…

This entry was posted in News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *