Google will keep cookies and skip opt-out option in Chrome

Article note: "Actually, we're not going to reduce tracking surface, we're going to keep all the old methods AND all the new methods to make sure those user tracking ad dollars keep flowing." I wonder if this was the plan all along, or if this is a reaction to getting busted on the monopolistic practices thing for making themselves [as the largest browser vendor] the MITM for ad brokers [of which they are also the largest].