Source: Slashdot
As a "global crew of activists, technologists and builders," Mozilla open-sourced Firefox more than 25 years ago, notes a new blog post — and their president says Mozilla's mission is the same today: "build and support technology in the public interest, and spark more innovation, more competition and more choice online along the way." But "Even though we've been at the forefront of privacy and open source, people weren't getting the full picture of what we do. We were missing opportunities to connect with both new and existing users." So this week the company announced a branding refresh, "making sure people know Mozilla for its broader impact, as well as Firefox." The open-source blog It's FOSS writes: Meant to symbolize their activist spirit, the new brand identity of Mozilla involves a custom semi-slab typeface that spells Mozilla, followed by a flag that was taken from the M of their name. Mozilla points out that this is not just a rebranding, but something that will lay the foundation for the next 25 years, helping them promote the ideals of privacy and open source. Mozilla teamed up with the design agency used by major brands like Uber and Burger King, for a strategy they say will "embody our role as a leader in digital rights and innovation, putting people over profits through privacy-preserving products, open-source developer tools, and community-building efforts..." We back people and projects that move technology, the internet and AI in the right direction. In a time of privacy breaches, AI challenges and misinformation, this transformation is all about rallying people to take back control of their time, individual expression, privacy, community and sense of wonder... [T]he new brand empowers people to speak up, come together and build a happier, healthier internet — one where we can all shape how our lives, online and off, unfold... - The flag symbol highlights our activist spirit, signifying a commitment to 'Reclaim the Internet.' A symbol of belief, peace, unity, pride, celebration and team spirit — built from the 'M' for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause... - The custom typefaces are bespoke and an evolution of its Mozilla slab serif today. It stands out in a sea of tech sans. The new interpretation is more innovative and built for its tech platforms. The sans brings character to something that was once hard working but generic. These fonts are interchangeable and allow for a greater degree of expression across its brand experience, connecting everything together. The blog post at It's FOSS ends with a "trip down memory lane" — showing Mozilla's two previous logos. "I will be honest, I liked the Dino better," they write "the 2024 logo is a nice mix of a custom typeface and a flag, which looks really neat in my opinion."
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