Canva’s Affinity acquisition is a subscription-based weapon against Adobe

Article note: I have some reserved hope that "not a subscription as differentiator" is a market signal away from the infinite rent-seeking trend. They could be lying, it could be irrelevant because of larger network effects, etc. but at least it's something else.

Enlarge / Affinity's photo editor. (credit: Canva)

Online graphic design platform provider Canva announced its acquisition of Affinity on Tuesday. The purchase adds tools for creative professionals to the Australian startup's repertoire, presenting competition for today's digital design stronghold, Adobe.

The companies didn't provide specifics about the deal, but Cliff Obrecht, Canva's co-founder and COO, told Bloomberg that it consists of cash and stock and is worth "several hundred million pounds."

Canva, which debuted in 2013, has made numerous acquisitions to date, including Flourish, Kaleido, and Pixabay, but its purchase of Affinity is its biggest yet—by both price and headcount (90). Affinity CEO Ashley Hewson said via a YouTube video that Canva approached Affinity about a potential deal two months ago.