It was all downhill after the Cuecat

Article note: It's a pretty good take, though my favorite two bits are attributed to others;"There’s no longer anything being promised to us by tech companies that we actually need or asked for. Just more monitoring, more nudging, more draining of our data, our time, our joy." (Shannon Vallor) and the turn of phrase "Felony Contempt of Business Model" (Jay Freeman).