Intuit branches out into email marketing by splashing $12bn on Mailchimp acquisition

Source: The Register

Article note: From the people who brought you "Sandbagging US tax reform so they can rent-seek off the mess": Spam As A Service!

Part of a planned assault on the 'small business mid-market'

Financial software specialist Intuit has splashed the cash to branch out into the world of email newsletters, throwing $12bn (around £8.7bn) at Mailchimp as part of its effort to "become an AI-driven expert platform."…

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