Article note: The illustration of an angler-fish labeled "Business model" with it's head light-dangle labeled "UX" is a delightful summary of the situation.
Despite my manly looks, I am horribly timid. My romantic soul gets all clammy and shivery at the thought of running into some awful indecent unpleasantness.
— Humbert Humbert, from Vladimir Nabokov’s “Lolita”