Source: adafruit industries blog
Digg basically became a front page for Reddit as it circled the drain
Digg was a high flying news aggregation site from the early web 2.0 era that still exists today, but really in name only. It serves as a cautionary too for why high profile websites tend not to make major changes overnight. A major update, Digg v4, introduced August 25, 2010, caused the site to implode over the course of about 6 weeks during the late summer of 2010. Contemporary tech CEOs would do well to read up on it lest they repeat history.
Digg went from concept to being worth $200 million in about three years and was more popular than Reddit, which is now a $15 billion company. One ill fated change wiped out 90% of its value and its user base in a matter of six weeks.
If you ask someone to define Digg in six words or less, here’s what they would likely say: The thing we used before Reddit.
Today, Reddit claims to be the front page of the Internet. Arguably, during Digg’s heyday, Yahoo was still the front page of the Internet, but Digg was the heir apparent.
See more on The Silicon Underground.
