Source: OSNews
When Apple unveiled the Vision Pro, almost three (!) years ago, I concluded:
If there’s one company that can convince people to spend $3500 to strap an isolating dystopian glowing robot mask onto their faces it’s Apple, but I still have a hard time believing this is what people want.
↫ Thom Holwerda at OSNews (quoting myself is weird)
MacRumors’ Juli Clover, today:
Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren’t interested.
[…]Apple has apparently stopped work on the Vision Pro and the Vision Pro team has been redistributed to other teams within Apple. Some former Vision Pro team members are working on Siri, which is not a surprise as Vision Pro chief Mike Rockwell has been leading the Siri team since March 2025.
↫ Juli Clover at MacRumors
VR – what the Vision Pro is, whether Apple’s marketing likes to say it or not – has proven to be good for exactly two things: games and porn. The Vision Pro has neither. It was destined to be a flop from the start, as nobody wants to strap an uncomfortable computer to their face that does less than all of the other computers they already have, and what it does do, it does worse.
I do wonder if this makes the Vision Pro the most expensive flop in human history. Has any company ever spent more on a product that failed this spectacularly?
