{"id":9372,"date":"2019-11-01T09:02:41","date_gmt":"2019-11-01T13:02:41","guid":{"rendered":"http:\/\/pappp.net\/?guid=1c94031cbb216cf0dd298af0e631a782"},"modified":"2019-11-01T09:02:41","modified_gmt":"2019-11-01T13:02:41","slug":"google-buys-fitbit-for-2-1-billion","status":"publish","type":"post","link":"https:\/\/pappp.net\/?p=9372","title":{"rendered":"Google buys Fitbit for $2.1 billion"},"content":{"rendered":"<p class=\"syndicated-attribution\">Source: <a href=\"https:\/\/www.theverge.com\/2019\/11\/1\/20943318\/google-fitbit-acquisition-fitness-tracker-announcement\">The Verge -  All Posts<\/a><\/p>\n<div style=\"background-color : #fff7d5;\n\t\t\tborder-width : 1px; padding : 5px; border-style : dashed; border-color : #e7d796;margin-bottom : 1em; color : #9a8c59;\">Article note: OM NOM NOM NOM ALL THE PERSONAL DATA GENERATING COMPANIES.\r\nAfter they ruined Nest I'm not hopeful anything good will come of this, especially since FitBit was already concerningly grab-and-reuse with personal data.<\/div><img alt=\"\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/143KJ1mNJJrF5wqs58QvvDzgkSs=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/65605670\/akrales_190328_3319_0008.0.jpg\" referrerpolicy=\"no-referrer\"\/><small>Photo by Amelia Holowaty Krales \/ The Verge<\/small>\n\n  <p><a href=\"https:\/\/blog.google\/products\/hardware\/agreement-with-fitbit?_ga=2.109995341.918473813.1572613323-1996097189.1566566630\" rel=\"noopener noreferrer\" >Google has just announced<\/a> that it&rsquo;s buying wearable company Fitbit <a href=\"https:\/\/investor.fitbit.com\/press\/press-releases\/press-release-details\/2019\/Fitbit-to-Be-Acquired-by-Google\/default.aspx\" rel=\"noopener noreferrer\" >for $2.1 billion<\/a>. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is &ldquo;an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.&rdquo;<\/p>\n<p>The news comes just days after a <a href=\"https:\/\/news.yahoo.com\/exclusive-google-owner-alphabet-bid-154617299.html\" rel=\"noopener noreferrer\" >report from <em>Reuters<\/em><\/a>, which claimed that <a href=\"https:\/\/www.theverge.com\/2019\/10\/28\/20936415\/google-fitbit-acquisition-alphabet\" rel=\"noopener noreferrer\" >Google was in talks<\/a> to buy the popular fitness tracker company. <\/p>\n<div><aside><q>&ldquo;Fitbit health and wellness data will not be used for Google ads.&ldquo;<\/q><\/aside><\/div>\n<p>Under the deal, Fitbit will be joining Google itself. (It&rsquo;s similar to<a href=\"https:\/\/www.theverge.com\/2019\/5\/7\/18530609\/google-nest-smart-home-brand-merging-hub-max-rebrand-io-2019\" rel=\"noopener noreferrer\" > the current situation with Nest<\/a>, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left...<\/p>\n  <p>\n    <a href=\"https:\/\/www.theverge.com\/2019\/11\/1\/20943318\/google-fitbit-acquisition-fitness-tracker-announcement\" rel=\"noopener noreferrer\" >Continue reading&hellip;<\/a>\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Photo by Amelia Holowaty Krales \/ The Verge<\/p>\n<p>  Google has just announced that it&rsquo;s buying wea&#8230;<\/p>\n<p> <a href=\"https:\/\/pappp.net\/?p=9372\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-9372","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/9372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9372"}],"version-history":[{"count":0,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/9372\/revisions"}],"wp:attachment":[{"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}