{"id":58672,"date":"2022-08-03T12:39:53","date_gmt":"2022-08-03T16:39:53","guid":{"rendered":"http:\/\/pappp.net\/?guid=09cfc56f8a106efa9ef27253a4f5268b"},"modified":"2022-08-03T12:39:53","modified_gmt":"2022-08-03T16:39:53","slug":"textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students","status":"publish","type":"post","link":"https:\/\/pappp.net\/?p=58672","title":{"rendered":"Textbook publisher: NFTs will let us squeeze even more money out of students"},"content":{"rendered":"<p class=\"syndicated-attribution\">Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales\">The Verge -  All Posts<\/a><\/p>\n<div style=\"background-color : #fff7d5;\n\t\t\tborder-width : 1px; padding : 5px; border-style : dashed; border-color : #e7d796;margin-bottom : 1em; color : #9a8c59;\">Article note: Cartoonishly evil out loud.<\/div><figure><img alt=\"\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/J2UUTsGF_i0fb5Dr8O2nNpkdQCA=\/0x0:2040x1360\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/71204715\/akrales_181101_3056_0224.0.jpg\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><figcaption>Photo by Amelia Holowaty Krales \/ The Verge<\/figcaption><\/figure><p>Textbook publisher Pearson suggests blockchain tech could let it take a cut of secondary textbook sales, capturing a section of the book market that&rsquo;s so far escaped it. <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-08-01\/pearson-hopes-blockchain-will-make-it-money-every-time-its-e-books-change-hands?sref=ExbtjcSG\" rel=\"noopener noreferrer\">As quoted by <em>Bloomberg<\/em><\/a>, Pearson CEO Andy Bird believes non-fungible tokens, or NFTs, could help publishers make money off textbook resales, although he stopped short of describing concrete plans.<\/p>\n<p>&ldquo;In the analog world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,&rdquo; said Bird after the company announced its latest quarterly earnings this week. &ldquo;The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through...<\/p>\n  <p>\n    <a href=\"https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales\" rel=\"noopener noreferrer\">Continue reading&hellip;<\/a>\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Photo by Amelia Holowaty Krales \/ The Verge<\/p>\n<p>  Textbook publisher Pears&#8230;<\/p>\n<p> <a href=\"https:\/\/pappp.net\/?p=58672\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-58672","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/58672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58672"}],"version-history":[{"count":0,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/58672\/revisions"}],"wp:attachment":[{"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}