{"id":52997,"date":"2022-01-10T16:41:52","date_gmt":"2022-01-10T21:41:52","guid":{"rendered":"http:\/\/pappp.net\/?guid=04cd656b92fa6fae2529400be6a71f09"},"modified":"2022-01-10T16:41:52","modified_gmt":"2022-01-10T21:41:52","slug":"why-is-zynga-worth-a-whopping-12-7-billion-hint-its-not-farmville","status":"publish","type":"post","link":"https:\/\/pappp.net\/?p=52997","title":{"rendered":"Why is Zynga worth a whopping $12.7 billion? (Hint: It\u2019s not FarmVille)"},"content":{"rendered":"

Source: Ars Technica<\/a><\/p>\n

Article note: Because Zynga are ruthless whale hunters that make Rovio look principled and ethical, and freemium mobile shit is proving to be the optimal way to turn entertainment products into profits.<\/div>
\n
\"The

Enlarge<\/a> \/<\/span> The company that publishes Grand Theft Auto<\/em> now owns all of these goofballs, too... (credit: Zynga<\/a>)<\/p> <\/figure>

<\/a><\/div>\n

Major console game publisher Take-Two has acquired social and mobile gaming giant Zynga for a whopping $12.7 billion in cash and stock, making the deal the largest acquisition of a single gaming company in history.<\/p>\n

That might seem like a ludicrous price if your familiarity with Zynga is limited to FarmVille<\/em><\/a>, CityVille<\/em>, and other Zynga games that came to dominate the \"social gaming\" fad of the early 2010s (and led to the creation of some excellent books<\/a>, if I do say so myself). But while the original FarmVille<\/em> merely limped along until 2010<\/a>, Zynga has successfully transitioned into a casual mobile gaming powerhouse by spending billions of dollars on acquisitions like Gram Games<\/a> (1010<\/em>) and Small Giant Games<\/a> (Empire & Puzzles<\/em>) in 2018, as well as Peak Games<\/a> (Toon Blast<\/em>) and Rollic<\/a> (Go Knots 3D<\/em>) in 2020. Last year, the company even dipped into PC games with the acquisition of Torchlight<\/em> studio Echtra Games<\/a>.<\/p>\n

With those companies gathered under the Zynga umbrella, the company now attracts over 168 million monthly users and made $706 million in revenue in the latest reporting quarter.<\/p><\/div>

Read 10 remaining paragraphs<\/a> | Comments<\/a><\/p>

\n<\/a> <\/a> <\/a> <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"

Enlarge \/ The company that publishes Grand Theft Auto now owns all of these goofballs, to…<\/p>\n

Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-52997","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/52997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52997"}],"version-history":[{"count":0,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/52997\/revisions"}],"wp:attachment":[{"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}