{"id":35717,"date":"2021-03-03T17:36:38","date_gmt":"2021-03-03T22:36:38","guid":{"rendered":"http:\/\/pappp.net\/?guid=12a601412055295ec87318b5367a8f98"},"modified":"2021-03-03T17:36:38","modified_gmt":"2021-03-03T22:36:38","slug":"google-claims-it-will-stop-tracking-individual-users-for-ads","status":"publish","type":"post","link":"https:\/\/pappp.net\/?p=35717","title":{"rendered":"Google claims it will stop tracking individual users for ads"},"content":{"rendered":"

Source: Ars Technica<\/a><\/p>\n

Article note: I'm all for reducing the identifier surface in the web, but this definitely has a \"we're building the spyware into Chrome because we control the browser\" feel to it. That's a game that only Apple, Microsoft, and Google are really able to play.<\/div>
\n
\"The

Enlarge<\/a> (credit: Aurich Lawson \/ Getty Images<\/a>)<\/p> <\/figure>

<\/a><\/div>\n

As Google's plan to kill third-party tracking cookies<\/a> ramps up, the company is answering questions about what will replace it. Many people have wondered: if Google kills cookies, won't the company just cook up some other method for individually tracking users?<\/p>\n

Today, Google answered that concern in a post on its \"Ads & Commerce<\/a>\" blog, pledging it won't come up with \"any technology used for tracking individual people.\" The company wrote:<\/p>\n

We continue to get questions about whether Google will join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.<\/p><\/blockquote>\n

You might look at that statement and think that Google is sacrificing something or turning over a new leaf when it comes to privacy, but really, Google doesn't need to track individuals<\/em> for advertisements. Google's cookie-tracking replacement technology, the Chrome \"Privacy Sandbox<\/a>,\" uses group tracking, which is more in line with how advertisers think anyway.<\/p><\/div>

Read 4 remaining paragraphs<\/a> | Comments<\/a><\/p>

\n<\/a> <\/a> <\/a> <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"

Enlarge (credit: Aurich Lawson \/ Getty Images)
\nAs Google’s plan to kill third-party tracking coo…<\/p>\n

Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-35717","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/35717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35717"}],"version-history":[{"count":0,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/35717\/revisions"}],"wp:attachment":[{"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}