{"id":35696,"date":"2021-02-26T15:51:51","date_gmt":"2021-02-26T20:51:51","guid":{"rendered":"http:\/\/pappp.net\/?guid=358c0e172308ae413b7fc76231f310ad"},"modified":"2021-02-26T15:51:51","modified_gmt":"2021-02-26T20:51:51","slug":"report-stadia-undershot-to-the-tune-of-hundreds-of-thousands-of-users","status":"publish","type":"post","link":"https:\/\/pappp.net\/?p=35696","title":{"rendered":"Report: Stadia undershot to the tune of \u201chundreds of thousands\u201d of users"},"content":{"rendered":"<p class=\"syndicated-attribution\">Source: <a href=\"https:\/\/arstechnica.com\/?p=1745727\">Ars Technica<\/a><\/p>\n<div style=\"background-color : #fff7d5;\n\t\t\tborder-width : 1px; padding : 5px; border-style : dashed; border-color : #e7d796;margin-bottom : 1em; color : #9a8c59;\">Article note: Well, that's pretty much exactly what everyone expected.\r\n  \r\nThe \"Premire Bundle\" or whatever I got free with my ...YouTube subscription that I had as a side-effect of my Play Music subscription which is also now a dead product... was neat hardware, and the technical accomplishment of making the whole convoluted thing work is impressive... but I used it for maybe 4 hours the week I got it and haven't touched it since.  It's not compelling on it's own, and it's _especially_ not compelling knowing Google's erratic tendencies with their consumer facing products.<\/div><div>\n<figure><img src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2021\/02\/parachute-stadia-flaming-800x451.jpg\" alt=\"As we learn more about Stadia's inner workings, we've begun adding some &quot;flair&quot; to this Stadia-branded PUBG parachute.\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><p><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2021\/02\/parachute-stadia-flaming.jpg\" rel=\"noopener noreferrer\">Enlarge<\/a> <span>\/<\/span> As we learn more about Stadia's inner workings, we've begun adding some \"flair\" to this Stadia-branded PUBG parachute. (credit: PUBG \/ Getty Images \/ Aurich Lawson)<\/p>  <\/figure><div><a name=\"page-1\"><\/a><\/div>\n<p>In the wake of <a href=\"https:\/\/arstechnica.com\/gaming\/2021\/02\/google-closes-stadias-dedicated-game-studios-after-less-than-2-years\/\" rel=\"noopener noreferrer\">Google shutting down its Stadia Games &amp; Entertainment (SG&amp;E) group<\/a>, leaks about the underwhelming game-streaming service have <a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/02\/google-praised-stadia-studio-for-great-progress-one-week-before-killing-it\/\" rel=\"noopener noreferrer\">started to emerge<\/a>. A Friday <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-02-26\/google-video-game-unit-stadia-struggled-to-be-googley-enough\" rel=\"noopener noreferrer\">Bloomberg report<\/a>, citing unnamed Stadia sources, attaches a new number to the failures: \"hundreds of thousands\" fewer controllers sold and \"monthly active users\" (MAU) logging in than Google had anticipated.<\/p>\n<p>The controller sales figure is central to the story told Friday by Bloomberg's Jason Schreier: that internally, Google was of two minds about how Stadia should launch. One idea looked back at some of the company's biggest successes, particularly Gmail, which launched softly in a public, momentum-building beta while watching how it was received over time. The other, championed by Stadia lead Phil Harrison, was to treat Stadia like a console, complete with some form of hardware that could be hyped and pre-sold. In Stadia's case, the latter won out, with Harrison bullishly selling a Stadia Founder's Bundle&mdash;and this worked out to be&nbsp;<a href=\"https:\/\/arstechnica.com\/gaming\/2019\/06\/google-stadia-requires-130-upfront-10-per-month-at-november-launch\/\" rel=\"noopener noreferrer\">a $129.99 gate to the service<\/a>. Without it, you couldn't access Stadia for its first few months.<\/p>\n<p>As Schreier reports, Harrison and the Stadia leadership team \"had come from the world of traditional console development and wanted to follow the route they knew.\"<\/p><\/div><p><a href=\"https:\/\/arstechnica.com\/?p=1745727#p3\" rel=\"noopener noreferrer\">Read 10 remaining paragraphs<\/a> | <a href=\"https:\/\/arstechnica.com\/?p=1745727&amp;comments=1\" rel=\"noopener noreferrer\">Comments<\/a><\/p><div>\n<a href=\"http:\/\/feeds.arstechnica.com\/~ff\/arstechnica\/index?a=clMJoGH2aTU:CY8jsGo1I64:V_sGLiPBpWU\" rel=\"noopener noreferrer\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/arstechnica\/index?i=clMJoGH2aTU:CY8jsGo1I64:V_sGLiPBpWU\" border=\"0\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><\/a> <a href=\"http:\/\/feeds.arstechnica.com\/~ff\/arstechnica\/index?a=clMJoGH2aTU:CY8jsGo1I64:F7zBnMyn0Lo\" rel=\"noopener noreferrer\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/arstechnica\/index?i=clMJoGH2aTU:CY8jsGo1I64:F7zBnMyn0Lo\" border=\"0\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><\/a> <a href=\"http:\/\/feeds.arstechnica.com\/~ff\/arstechnica\/index?a=clMJoGH2aTU:CY8jsGo1I64:qj6IDK7rITs\" rel=\"noopener noreferrer\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/arstechnica\/index?d=qj6IDK7rITs\" border=\"0\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><\/a> <a href=\"http:\/\/feeds.arstechnica.com\/~ff\/arstechnica\/index?a=clMJoGH2aTU:CY8jsGo1I64:yIl2AUoC8zA\" rel=\"noopener noreferrer\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/arstechnica\/index?d=yIl2AUoC8zA\" border=\"0\" referrerpolicy=\"no-referrer\" loading=\"lazy\"\/><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Enlarge \/ As we learn more about Stadia&#8217;s inner workings, we&#8217;ve begun adding some &#8220;flair&#8221; to this &#8230;<\/p>\n<p> <a href=\"https:\/\/pappp.net\/?p=35696\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-35696","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/35696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35696"}],"version-history":[{"count":0,"href":"https:\/\/pappp.net\/index.php?rest_route=\/wp\/v2\/posts\/35696\/revisions"}],"wp:attachment":[{"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pappp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}